A woman with shoulder-length brown hair sitting at a desk, resting her chin on her hand, in an office with natural light, a laptop, a notebook, a pen, a coffee mug, and green plant in background.

THE WHY BEHIND ALIGNED ADVANTAGE

Big Business Thinking. Small Business Advantage.


I believe small businesses deserve access to the same strategic thinking and expertise as the biggest retailers.

My mission is to help business owners build strong foundations, understand their customers, and make smarter decisions using experience, data, and tools like AI.

Get the fundamentals right. Stay nimble. Grow with purpose.

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Retail Has Changed. The Fundamentals Haven't.

I've spent more than 20 years in retail and e-commerce, from the sales floor and visual merchandising to leading digital growth strategy and now AI-powered commerce.

Along the way, I've helped businesses grow revenue, improve conversion, and create shopping experiences that resonate with their customers.

Today, at Glance, I collaborate with teams in India and the US to bring innovative shopping experiences to the American market. I work closely with product teams on customer personas, market trends, consumer behavior, styling, and the overall shopping experience.

Through every evolution, one thing remains the same: great businesses are built on understanding the customer, smart strategy, and strong fundamentals.

Experience That Drives Results

Infographic highlighting over 20 years of retail and commerce experience, with icons representing growth, revenue, marketplace, customer experience, and innovation.

20+ years of retail and commerce experience, with a proven track record of helping businesses grow, adapt, and stay ahead of a constantly evolving market.

Let's Talk About Your Business.

Whether you're looking to grow, work through a challenge, or just need a fresh perspective, I'd love to hear about your business.

Tell me a little about where you are and what you're working toward, and I'll be in touch within 48 hours.